Bluelofts

TRANSFORMING LIVING SPACES

We worked with Bluelofts to enhance their online presence with custom web development and SEO campaigns. This resulted in more inquiries and conversions, significantly increasing their sales and business growth.

www.bluelofts.io

Project Overview

Bluelofts specialises in transforming underutilised buildings into vibrant living spaces, helping cities grow smarter and more sustainably. Digi Network collaborated with Bluelofts to elevate their digital presence, strengthen lead generation, and drive consistent business growth through strategic SEO, performance marketing, and custom web development.

Limited organic visibility in a highly competitive real estate market

Website not optimised for conversions or mobile performance

Low volume of qualified inquiries from online channels

Lack of consistent traffic sources beyond paid campaigns

SEO Strategy
Conducted keyword research focused on property conversion, adaptive reuse, and real estate investment terms. Optimised key service pages and developed targeted content to improve visibility in local and national search results.

Performance Marketing
Launched targeted campaigns across Google and Meta platforms to drive high-intent traffic from investors, property owners, and urban planners.

Web Development
Built a modern, responsive website with clear messaging and improved user flows, optimised for speed and conversion. Enhanced lead capture forms and tracking to measure ROI effectively.

Growth Marketing Support
Developed a strategic content roadmap and remarketing framework to nurture leads and encourage conversions over time.

70% increase in organic traffic within the first quarter

Significant uplift in qualified inquiries and investor leads

35% improvement in website conversion rate post-rebuild

Stronger online presence and authority in the property transformation space

Improved tracking and performance analytics for decision-making