Hide and Stone

PREMIUM HOME GOODS & ACCESSORIES

Through our performance marketing and growth strategies, Hide and Stone increased online orders and brand visibility, helping them reach new customers and scale their e-commerce operations.

www.hideandstone.pk

Project Overview

Hide and Stone is a premium home goods and accessories brand offering curated, high-quality products designed to elevate everyday living in UAE.

Digi Network worked closely with the team to scale their online sales and expand brand awareness through data-driven growth marketing and performance campaigns.

Limited digital reach in a competitive home & lifestyle e-commerce space
Low brand awareness despite strong product quality and aesthetics
Under-optimised website performance affecting user experience and conversions
Inconsistent sales flow and limited retargeting strategy

Performance Marketing
Launched targeted paid campaigns across Meta and Google focused on high-converting products, customer segments, and seasonal promotions. Retargeting strategies were implemented to re-engage interested visitors and recover abandoned carts.

SEO Strategy
Enhanced product and collection pages with SEO-friendly titles, metadata, and internal linking. Focused on mid-to-high intent keywords related to premium home accessories and lifestyle gifting.

Growth Marketing Framework
Developed a customer lifecycle strategy that included email automation, influencer collaborations, and promotional calendars to improve customer retention and acquisition simultaneously.

CRO Improvements
Advised on product page optimisations, simplified checkout flows, and content-driven landing pages that aligned with campaign messaging.

72% increase in online orders within three months

60% uplift in website traffic from organic and paid sources

Reduced cart abandonment rate through remarketing and funnel optimisation

Strengthened brand identity and visibility in the premium home goods space

Established a scalable marketing foundation for future growth