We collaborated with Hugs Mug on SEO and performance marketing, boosting their e-commerce revenue and growing their customer base with targeted advertising campaigns.
Hugs Mug is a lifestyle brand known for its premium insulated tumblers that keep drinks hot or cold for hours. With an eye for design and function, the brand sought to scale its online presence and capture a loyal audience across the GCC and beyond.
Our partnership focused on SEO optimisation, performance marketing, and strategic growth campaigns to elevate brand awareness and drive consistent e-commerce revenue.
Low search visibility for product and brand keywords
Underutilised paid media budget with low conversion rates
Minimal content strategy for inbound acquisition
Difficulty in communicating USPs like double insulation, design, and gifting potential
SEO: Conducted keyword research around lifestyle, hydration, and gifting niches. Optimised product pages and launched blog content targeting long-tail queries like “best insulated tumblers in UAE” and “gifts for coffee lovers.”
Performance Marketing: Created Meta and Google Ads campaigns segmented by product use-case (e.g., office, travel, gym) and intent level (awareness, retargeting). Developed custom creatives with seasonal hooks and influencer-style content.
Growth Marketing: Introduced bundled offers, referral incentives, and post-purchase email flows to boost average order value and retention.
+185% increase in organic sessions in 90 days
4.1x ROAS across Meta & Google campaigns
+72% increase in returning customers
Ranked on Page 1 for target keywords like “insulated tumblers UAE”, “hot and cold mugs”, and “premium water bottles”
Successful gift campaign leading to sold-out inventory during Q4 peak season
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