We collaborated with ALEF on SEO and performance marketing, boosting their e-commerce revenue and growing their customer base with targeted advertising campaigns.
ALEF is a UAE-based premium headwear brand specialising in performance-driven caps for men. With a focus on style, function, and sustainability, ALEF aimed to become the top choice in the region’s high-end cap market.
We partnered with ALEF to scale their online presence, optimise their store for conversions, and drive revenue through precision-targeted ad campaigns.
Low brand visibility in a niche yet competitive market
Limited SEO structure and content footprint
High bounce rates on product pages with inconsistent user journeys
Difficulty scaling Meta and Google Ads profitably
SEO: Implemented technical fixes, optimised on-page content for long-tail and transactional keywords, and developed blog content to capture search intent around “caps for men”, “summer caps”, and performance headwear.
Performance Marketing: Created and managed Meta and Google ad campaigns targeting style-conscious men across the UAE and GCC. Ad sets were structured by buying intent and product category, with consistent creative testing.
Growth Marketing: Set up conversion-optimised landing pages, email flows for cart abandonment and post-purchase upsells, and utilised UGC and reviews to improve trust signals and retention.
3.2x ROAS on Meta and Google ad campaigns
120% increase in organic traffic in under 90 days
+64% boost in e-commerce conversion rate
Generated record-breaking sales during seasonal campaigns (e.g. Ramadan & summer drops)
Ranked for high-intent keywords like “best caps for men UAE”, “performance caps”, and “premium headwear UAE”
Copyright © 2025 Digi Network
