Working alongside Arcbazar, we implemented SEO and performance marketing strategies that attracted more users, increased engagement, and fueled consistent growth for their design competition platform.
Arcbazar is the world’s leading platform for crowdsourced architectural design competitions. It connects clients with architects and designers from around the globe to deliver innovative, creative solutions for residential and commercial projects.
Digi Network partnered with Arcbazar to enhance their online presence and drive sustainable growth by executing a tailored SEO and performance marketing strategy.
Low organic visibility despite a strong niche product
High bounce rates and low time-on-site metrics
Unclear user journey from traffic to competition launch
Costly ad spend with underperforming ROI
Limited brand recall among target audiences (homeowners, businesses, designers)
SEO Optimization:
Conducted deep keyword research, optimised competition pages and blog content, and implemented a structured content calendar to drive search visibility for high-intent keywords like “architecture competitions,” “home design contests,” and “architect for remodel.”
Performance Marketing:
Launched and managed high-performing ad campaigns across Google and Meta platforms focused on lead acquisition (clients and architects), with clear funnel segmentation.
Conversion Rate Optimisation:
Streamlined landing pages with clearer CTAs, value-driven copy, and design tweaks to increase competition launches and architect signups.
Growth Strategy:
Developed a targeted strategy that aligned marketing with Arcbazar’s user lifecycle — from awareness to participation to brand advocacy.
72% increase in organic traffic within 6 months
41% decrease in cost-per-acquisition (CPA) across paid channels
Higher engagement with a 38% boost in average time on site
Stronger brand positioning among both designers and project owners
Consistent growth in competition entries and client conversions
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