Ensmile

ADVANCED ORTHODONTIC ALIGNERS

Ensmile partnered with us to develop a targeted growth marketing strategy that resulted in higher appointment rates and improved overall brand awareness. Our SEO and web enhancements further increased their revenue.

www.ensmile.com

Project Overview

Ensmile is a leading B2B provider of advanced orthodontic aligners, offering a modern, patient-first alternative to traditional braces.

Digi Network partnered with Ensmile to design and execute a targeted growth strategy that increased appointment rates, improved brand recognition, and contributed to significant revenue growth.

Limited brand visibility in a competitive orthodontic market

Underperforming website in terms of both traffic and conversions

Fragmented digital strategy with no clear funnel from awareness to booking

Low keyword rankings for high-intent dental and aligner-related search terms

SEO & Web Enhancements
Performed comprehensive on-page and technical SEO improvements, optimised core service pages, and integrated local SEO to enhance visibility in key markets. Enhanced site structure and UX to better support lead generation.

Performance Marketing
Developed high-converting ad campaigns across Google, Meta, and display networks, focusing on driving qualified traffic and improving cost-efficiency of lead acquisition.

Growth Marketing Strategy
Crafted a multi-step growth roadmap aligned with Ensmile’s expansion goals, incorporating retargeting flows, lead magnets, seasonal campaigns, and conversion tracking across channels.

Landing Page Optimisation
Introduced custom landing pages focused on appointment booking, with messaging tailored to different buyer personas (young adults, parents, cosmetic-focused users).

75% increase in organic traffic and visibility for high-value keywords

Substantial growth in appointment bookings from both paid and organic channels

Reduced cost-per-lead by 38% through optimisation and testing

Improved brand awareness and engagement across social and search platforms

Stronger patient journey and user experience across digital touchpoints