Ensmile

ADVANCED ORTHODONTIC ALIGNERS

Ensmile partnered with us to develop a targeted growth marketing strategy that resulted in higher appointment rates and improved overall brand awareness. Our SEO and web enhancements further increased their revenue.

Project Overview

Ensmile is a leading B2B provider of advanced orthodontic aligners, offering a modern, patient-first alternative to traditional braces.

Digi Network partnered with Ensmile to design and execute a targeted growth strategy that increased appointment rates, improved brand recognition, and contributed to significant revenue growth.

  • Limited brand visibility in a competitive orthodontic market

  • Underperforming website in terms of both traffic and conversions

  • Fragmented digital strategy with no clear funnel from awareness to booking

  • Low keyword rankings for high-intent dental and aligner-related search terms
  • SEO & Web Enhancements
    Performed comprehensive on-page and technical SEO improvements, optimised core service pages, and integrated local SEO to enhance visibility in key markets. Enhanced site structure and UX to better support lead generation.

  • Performance Marketing
    Developed high-converting ad campaigns across Google, Meta, and display networks, focusing on driving qualified traffic and improving cost-efficiency of lead acquisition.

  • Growth Marketing Strategy
    Crafted a multi-step growth roadmap aligned with Ensmile’s expansion goals, incorporating retargeting flows, lead magnets, seasonal campaigns, and conversion tracking across channels.

  • Landing Page Optimisation
    Introduced custom landing pages focused on appointment booking, with messaging tailored to different buyer personas (young adults, parents, cosmetic-focused users).
  • 75% increase in organic traffic and visibility for high-value keywords

  • Substantial growth in appointment bookings from both paid and organic channels

  • Reduced cost-per-lead by 38% through optimisation and testing

  • Improved brand awareness and engagement across social and search platforms

  • Stronger patient journey and user experience across digital touchpoints