We helped Mirror My Words grow through targeted growth marketing and performance campaigns, which increased user engagement and boosted platform visibility.
Mirror My Words is a digital platform built for writers, creators, and storytellers to share their work and build communities around their content.
Digi Network collaborated with the team to drive platform growth by increasing user engagement, improving discoverability, and expanding their audience through strategic growth and performance marketing.
Low initial user acquisition despite strong content offering
Limited platform visibility in search results and social channels
High bounce rates with low time-on-platform metrics
Need to attract both creators and readers with tailored messaging
SEO Strategy
Optimised key pages for content discovery terms such as “publish your writing online,” “platforms for writers,” and genre-based categories. Implemented on-page SEO and improved site indexing.
Performance Campaigns
Launched creator-focused and reader-focused ad campaigns on Google and Meta, driving targeted traffic to key landing pages and signup flows. Used interest-based segmentation to align messaging with creative goals.
Growth Marketing
Created a multi-step user journey including onboarding sequences, email flows, and re-engagement campaigns to nurture creators and keep them active on the platform.
Content Marketing Support
Provided strategic direction on blog topics and creator promotion to help build authority and community interaction.
78% increase in overall traffic to the platform within 60 days
Boosted new creator registrations and active content uploads
Higher average session durations and lower bounce rates
Improved platform visibility through organic search and paid reach
Strengthened creator engagement and retention through lifecycle flows
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