Our growth marketing and web development strategies helped Podzay attract more users, increasing platform engagement and expanding their network within the podcasting community.
Podzay is a platform designed to connect podcasters with relevant, high-quality guests, making guest discovery and collaboration easier for creators across all niches.
Digi Network supported Podzay with end-to-end web and growth solutions to improve usability, expand reach, and drive adoption within the podcasting ecosystem.
Early-stage product with low user acquisition and visibility
No centralised system for managing podcaster–guest matching
Underdeveloped onboarding flow and limited engagement tracking
Needed to stand out in a growing podcast-tech landscape
Web App Development
Designed and built a scalable web platform that enables podcasters and guests to create profiles, match based on interests, and initiate collaborations. Included search functionality, calendar integrations, and a messaging system.
Website & UX Enhancements
Developed a responsive, conversion-optimised website to communicate value clearly and guide new users toward sign-up and onboarding.
Growth Marketing Strategy
Implemented a multi-channel approach including creator outreach, email funnels, and performance ads targeting podcasters, coaches, and industry experts. Focused on driving early traction and community building.
User Engagement Flows
Built lifecycle automation to re-engage inactive users, boost connection rates, and encourage user-generated success stories to amplify reach.
Successful launch of MVP platform with real user adoption
3x growth in registered users within 90 days of campaign launch
Increased platform engagement and match activity through UX updates
Strengthened brand credibility within podcasting communities
Built a scalable growth and tech foundation for future features and monetisation
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