Working Tawdheef, we implemented SEO and performance marketing strategies that attracted more users, increased engagement, and fueled consistent growth for their design competition platform.
Tawdheef is a career and talent platform redefining how professionals grow beyond just a polished CV. Built around design challenges and creative competitions, the platform empowers users to showcase their skills in action.
Our goal was to scale traffic, increase platform engagement, and drive user acquisition through targeted digital strategies.
Low organic visibility for high-intent career-related keywords
High user acquisition costs via paid channels
Lack of structured marketing funnel to retain and engage users
Limited brand awareness in a crowded recruitment-tech space
SEO: Conducted a full audit, identified content gaps, optimised on-page elements, and launched a blog strategy targeting long-tail keywords related to design careers and creative challenges.
Performance Marketing: Launched high-converting Google and Meta ad campaigns, focused on job-seekers and emerging designers in the GCC region. We A/B tested creatives and funnel variants to optimise conversion rates.
Growth Marketing: Built out email nurturing workflows and landing pages to guide users from awareness to participation, while using behavioural analytics to fine-tune platform UX.
180% increase in organic traffic within 3 months
45% lower customer acquisition cost (CAC) across paid campaigns
30% improvement in engagement rates on design challenge pages
Ranked on Page 1 for key terms like “design challenge platform UAE” and “creative job opportunities GCC”
Established a scalable growth framework for ongoing acquisition and retention
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